Deborah Schneider | July 8, 2010
Deborah Schneider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2010 Deborah Schneider
Last month I wrote about my experience designing a Facebook advertising campaign for my book, Promise Me. Creating and running the ad is really only the first part of working with Facebook.
By developing your ad to a niche market, you [...]
Deborah Schneider | June 17, 2010
Deborah Schneider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2010 Deborah Schneider
Last year I attended BEA, (Book Expo America) and if it wasn’t for a pesky broken toe (result of a surfing accident in Costa Rica), I would have been in NYC this week.
But, last year, I attended a session on [...]
Deborah Schneider | May 6, 2010
Deborah Schneider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2010 Deborah Schneider
I arranged an author event with seven other authors a few weeks ago at Third Place Books in Lake Forest Park, WA. I’d presented a program with their events coordinator and co-owner in January, so I knew they’d purchased an [...]
Deborah Schneider | April 15, 2010
Deborah Schneider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2010 Deborah Schneider
Last month, I talked about how a book signing or reading is different from an author event. I promised to follow-up with some suggestions for creating such an event. So, here we go!
First of all, I always recommend having more [...]
Deborah Schneider | March 11, 2010
Deborah Schneider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2010 Deborah Schneider
I recently planned two author events. One was a big event, a St. Valentine’s Day Victorian Tea, with music, folks in costumes, refreshments, and a panel of three authors talking about their books and writing, followed by a book signing. The [...]
Mercedes Christesen | February 27, 2010
A Website Review by Mercedes Christesen
Copyright © 2010 Mercedes Christesen
Author Name: Deborah Schneider
URL: http://www.debschneider.com
Mercedes’ Review:
4 Parrots
First impressions
When I first went to Deborah Schneider’s site, boom! I immediately knew she wrote western historical romance, so the branding of the website is definitely in keeping with her own brand. The header is a sunset with a 19th [...]
Deborah Schneider | February 11, 2010
Deborah Schneider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2010 Deborah Schneider
So, in my last article I discussed some pet peeves that I share with a big-time local bookstore event planner. I indicated there would be more…so, here it is, MORE.
One of the first things the event planner talked about was The [...]
Deborah Schneider | January 14, 2010
Deborah Scheider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2010 Deborah Schneider
I recently was invited to speak to a local writing group called, Seattle Freelancers. I was delighted to be invited, and even more so when I discovered I would be speaking with the staff from a local bookstore about author [...]
Deborah Schneider | November 9, 2009
If you want to get a step up in author presentations at a library, consider offering something unique. Late last month, the article about writing press releases talked about the hook. It’s important when you plan a program too.
Deborah Schneider | October 15, 2009
Deborah Scheider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2009 Deborah Schneider
Since becoming the Romance Writers of America Librarian of the Year, I’ve been asked many times about the difference between a “Reading” and an “Author Event”.
So, let me explain. When you hear the sentence, “Author What’s His Name will be [...]
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