1st Turning Point

Amber Scott | September 8, 2010

Amber Scott, Author

by Amber Scott
1st Turning Point First Mate
Copyright © 2010 Amber Scott

If you’re a paranormal fan and haven’t heard of the Foundation for the Ethical Treatment of the Innocently Damned, Undead, and Supernatural yet, you will soon.  Today, I have an interview with James Durham, who is creating outside the lines and succeeding at [...]

Category: Advertising Basics, All authors, Amber Scott, Branding, Marketing, Name Recognition, Platform Building, Podcasts, Public Speaking, Social Networking, Staff | 5 Comments »
Tags: 1st turning point, actor, advertising, amazon, amber scott, android devices, apps, audience, audio drama, audiobook, brand building, buzz, content markets, convention, creative content, dorchester, dragon con, Facebook, fiction, film, foundation for the ethical treatment of the innocently damned undead and supernatural, guru, iphones, itunes, james durham, Marketing, matt selznick, Music, neophyte, novel, parsec awards, Platform, podcast, podcasting, promotion, publication, science fiction, social media, song, stats, traffic, Twitter, voice actors

Gini Koch | August 30, 2010

Gini Koch, Author
The Good, the Bad, and the Oh My Aching Feet—Part 2
by Gini Koch
1st Turning Point Staff Columnist
Copyright © 2010 Gini Koch

This is part 2 of Gini’s previous article: Promotion at Conventions—Part 1 of 2
So you’ve picked out the different conventions you want to hit.  Plans are made, dates are circled on the calendar. [...]

Category: All authors, Booksignings, Gini Koch, Marketing, Name Recognition, Public Speaking | 7 Comments »
Tags: Conferences, romance writers of america, san diego comic con, world fantasy con, world science fiction con, writing conferences

Gini Koch | August 26, 2010

Gini Koch, Author
The Good, the Bad, and the Oh My Aching Feet
by Gini Koch
1st Turning Point Staff Columnist
Copyright © 2010 Gini Koch

I just came back from Comic-Con, and boy is my brain tired.  Not to mention my feet.  But it was all worth it…I think.
Conventions, writer’s conferences, and fan cons cost money.  Money that’s hard [...]

Category: Gini Koch, Marketing, Platform Building, Public Speaking | 9 Comments »
Tags: BEA, san diego comic con, world fantasy con, WorldCon

Norman W Wilson PhD | August 4, 2010

Norman W. Wilson, Ph.D, Author
by Norman W Wilson, Ph.D.
1st Turning Point Columnist and Forum Moderator
Copyright © 2010 Norman W Wilson, Ph.D.

What is podcasting?  And can a writer use it to advantage?
There are three definitions that seem to cover the basics.

A podcast is a series of digital files (audio or video) that are released episodically and [...]

Category: Advertising Basics, All authors, Branding, Marketing, Miscellaneous, Name Recognition, Norman W. Wilson, Platform Building, Podcasts, Public Speaking, Radio Broadcasts, Social Networking, Staff | 5 Comments »
Tags: 1st turning point, all authors, audacity, audio, bandwidth, computer, content, digital files, downloads, expert interviews, geast, internet, Marketing, norman w wilson phd, online audio content, podbean, podcast host, podcasting, Podcasts, podhoster, promotion package, radio show, rss feed, Self Promotion, syndication, talkshoe, video, writers

1st Turning Point Guest Columnist | July 23, 2010

Laurie Schnebly, Author
by Laurie Schnebly
1st Turning Point Guest Columnist
Copyright © 2010 Laurie Schnebly
Note: This is part 3 in a series of 3. Click the following to read Part 1 or Part 2.
Wrapping up this discussion of which promotions work best for your personality type, let’s look at the three enneagram subtypes.  (For the nine main types, see the [...]

Category: Advertising Basics, All authors, Booksignings, Branding, Email Promotion, Guest Columnist, Marketing, Name Recognition, Platform Building, Public Speaking, Social Networking, Staff | 47 Comments »
Tags: 1st turning point, bloggers, book reviewers, book signings, booksellers, chats, editors, email, enneagrams, Fans, Laurie Schnebly, monthly newsletters, online communities, personality types, promotion, publicists, readers, reporters, social networks, team building, teasers, word of mouth, workshops, writing conferences

Theresa Meyers | July 22, 2010

Theresa Meyers, Author & CEO of Blue Moon Communications
by Theresa Meyers
1st Turning Point Staff Columnist
Copyright © 2010 Theresa Meyers
Television interviews aren’t all they are cracked up to be.  They can be fast and often leave authors feeling like they didn’t get much from the experience, but they can also be a great window of opportunity if [...]

Category: Advertising Basics, All authors, Branding, Marketing, Name Recognition, Platform Building, Public Speaking, Radio Broadcasts, Social Networking, Staff, Television, Theresa Meyers | 5 Comments »
Tags: 1st turning point, advertise, all authors, booking resource, broadcast, Carly Phillips, cision, commercials, daytime talk shows, direct pitches, editors, ellen, email, fax, internet, journalist, kelly ripa, key points, Live with Regis and Kelly, magazines, media trainers, message, message points, nonverbal cues, oprah, phone book, pitch, press kit, producer, professional media database service, publicist, publicity agency, Radio, radio television interview report, receptionist, sales staff, segment producer, television interviews, the view, Theresa Meyers, topic categories, tv, ucla, verbal message, Vicki Lewis Thompson

1st Turning Point Guest Columnist | July 16, 2010

Laurie Schnebly
by Laurie Schnebly
1st Turning Point Guest Columnist
Copyright © 2010 Laurie Schnebly

Note: This is part 2 in a series of 3. To read Part 1, click here.
Okay, remember how there are nine different enneagram (ANY-uh-gram) types and how each one has its own distinctive strength and weakness?  You can get the details by reading last [...]

Category: Advertising Basics, All authors, Booksignings, Branding, Email Promotion, Guest Columnist, Marketing, Name Recognition, Platform Building, Public Speaking, Social Networking, Staff, Television, Websites | 42 Comments »
Tags: 1st turning point, amazon, audience, author promotion, blogs, Booksignings, chats, enneagrams, Laurie Schnebly, newsletters, nine personality types, online workshops, producer, promotional tools, Public Speaking, retailer, seven deadly sins, teachers, tv shows, writers, writeru

Joleen James | July 15, 2010

Joleen James, Author and Golden Heart Winner
by Joleen James
1st Turning Point Columnist
Copyright © 2010 Joleen James
By the time this article runs we will be halfway through 2010.  Can you believe it?  I can’t.  Where does time go?
In January I posted my 2010 promotion and marketing goals.  I haven’t looked at them since the article ran. [...]

Category: Advertising Basics, All authors, Branding, Email Promotion, Entering Contests, Joleen James, Marketing, Name Recognition, Platform Building, Public Speaking, Query Letters, Social Networking, Staff, Websites | 9 Comments »
Tags: 1st turning point, agents, articles, author platform, author websites, blogs, contest entries, contest wins, editors, goal setting, Goals, industry professionals, joleen james, Marketing, new york publishers, promotion, proposals, Public Speaking, publishing credits, queries, romance writers of america, Self Promotion, strategic advisory committee, taglines, tweetdeck, volunteering, web presence, workshops, ya

Lillian Cauldwell | June 28, 2010

Lillian Cauldwell, Author, Owner of Passionate Internte Voices Radio
 by L. S. Cauldwell
1st Turning Point Staff Columnist
Copyright © 2010 L. S. Cauldwell
Podcasting, you’ve considered doing it, but weren’t quite sure how to do it the right way with the proper hardware and software.  You did your homework on the internet, but there are tons of different [...]

Category: All authors, Branding, Lillian Cauldwell, Marketing, Name Recognition, Platform Building, Podcasts, Public Speaking, Radio Broadcasts, Social Networking, Staff | 5 Comments »
Tags: 1st turning point, audacity, audio editing, broadcast, epodcast creator, evoca, freeware, gabcast, gnu/linux, hardware, hipcast, internet, internet provider, itunes, l.s. cauldwell, mac osx, microsoft windows, mp3 files, odeo studio, operating systems, podblaze, podcasting, podcasting services, programs, propaganda, rss feed, skype, software, stats, video tutorial, voip, webpod studio

1st Turning Point Guest Columnist | June 3, 2010

Carrie Lofty, Author

by Carrie Lofty
1st Turning Point Guest Columnist
Copyright © 2010 Carrie Lofty
When I first started attending conferences, both at the national and regional levels, I did so with clear goals.  Primarily, I attended workshops to better hone my storytelling skills and scheduled pitch appointments to secure a few precious minutes of face time [...]

Category: All authors, Guest Columnist, Name Recognition, Platform Building, Public Speaking, Social Networking, Staff | 6 Comments »
Tags: 1st turning point, agents, all authors, carrie lofty, editors, ellora's cave, networking, pitch appointments, pitches, pocket books, promotion, romance writers of america, rt book reviews, RWA, socializing, storytelling, writing conferences, writing workshops