1st Turning Point

Norman W Wilson PhD | September 1, 2010

Norman W. Wilson, Ph.D, Author
by Norman W Wilson, Ph.D.
1st Turning Point Columnist and Forum Moderator
Copyright © 2010 Norman W Wilson, Ph.D.

It appears that self-promotion is the operative concept these days.  Movie and television personalities promote themselves and the their films.  Sports figures appear in ads for charities, products, and infomercials always in their sports uniforms.  [...]

Category: Advertising Basics, All authors, Branding, Marketing, Name Recognition, Norman W. Wilson, Platform Building, Social Networking, Staff, Websites | 9 Comments »
Tags: 1st turning point, actors, all authors, book contract, charities, chefs, groucho marx, infomercials, jacquie rogers, John Klawitter, marilyn monroe, name recognition, Norman W. Wilson, photo ops, politicians, products, public image, public persona, Self Promotion, signature, sports figures, sports uniforms, winston churchill, writers

1st Turning Point Guest Columnist | August 27, 2010

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Craig Lancaster, Author
by Craig Lancaster
1st Turning Point Guest Columnist
Copyright © 2010 Craig Lancaster

A couple of years ago, when quite to my surprise I had managed to write a novel to completion after years of aborted attempts, I did a blissfully ignorant thing: I published that baby myself through CreateSpace and started thumping it around my [...]

Category: All authors, Guest Columnist, Marketing | 14 Comments »
Tags: all authors, Craig Lancaster, Marketing, promotion, public persona, Self Promotion

Norman W Wilson PhD | August 4, 2010

Norman W. Wilson, Ph.D, Author
by Norman W Wilson, Ph.D.
1st Turning Point Columnist and Forum Moderator
Copyright © 2010 Norman W Wilson, Ph.D.

What is podcasting?  And can a writer use it to advantage?
There are three definitions that seem to cover the basics.

A podcast is a series of digital files (audio or video) that are released episodically and [...]

Category: Advertising Basics, All authors, Branding, Marketing, Miscellaneous, Name Recognition, Norman W. Wilson, Platform Building, Podcasts, Public Speaking, Radio Broadcasts, Social Networking, Staff | 5 Comments »
Tags: 1st turning point, all authors, audacity, audio, bandwidth, computer, content, digital files, downloads, expert interviews, geast, internet, Marketing, norman w wilson phd, online audio content, podbean, podcast host, podcasting, Podcasts, podhoster, promotion package, radio show, rss feed, Self Promotion, syndication, talkshoe, video, writers

Robert W. Walker | July 29, 2010

Robert W. Walker, Mystery-Suspense-Thriller Author (MSTA)–MUSTA READ!
by Robert W. Walker
1st Turning Point Columnist
Copyright © 2010 Robert W. Walker
Following up on some of the glaring differences between traditional and non-traditional publishing discussed in Part 1, allow me to add some other hard-won lessons to the list.
The traditional publisher determines design matters such as single or multiple [...]

Category: All authors, Marketing, Miscellaneous, Name Recognition, Platform Building, Robert W. Walker, Staff | 9 Comments »
Tags: 1st turning point, advertising budget, all authors, amazon, backlists, book delivery, book series, bookstores, digital platform, distribution, ebook rights, editing, epublishing, Facebook, franchise, hard-bound books, kindle, non traditional publishing, out-of-print books, paperback books, props, remainders, robert w. walker, sales, traditional publishing, tv, Twitter, vetting, whispernet

Theresa Meyers | July 22, 2010

Theresa Meyers, Author & CEO of Blue Moon Communications
by Theresa Meyers
1st Turning Point Staff Columnist
Copyright © 2010 Theresa Meyers
Television interviews aren’t all they are cracked up to be.  They can be fast and often leave authors feeling like they didn’t get much from the experience, but they can also be a great window of opportunity if [...]

Category: Advertising Basics, All authors, Branding, Marketing, Name Recognition, Platform Building, Public Speaking, Radio Broadcasts, Social Networking, Staff, Television, Theresa Meyers | 5 Comments »
Tags: 1st turning point, advertise, all authors, booking resource, broadcast, Carly Phillips, cision, commercials, daytime talk shows, direct pitches, editors, ellen, email, fax, internet, journalist, kelly ripa, key points, Live with Regis and Kelly, magazines, media trainers, message, message points, nonverbal cues, oprah, phone book, pitch, press kit, producer, professional media database service, publicist, publicity agency, Radio, radio television interview report, receptionist, sales staff, segment producer, television interviews, the view, Theresa Meyers, topic categories, tv, ucla, verbal message, Vicki Lewis Thompson

Judith Laik | June 22, 2010

Judith Laik, Regency Romance Author
Interviewed by Judith Laik
1st Turning Point Staff Columnist
Copyright © 2010 Judith Laik and Dar Albert

Dar Albert’s website:  http://www.wickedsmartdesigns.com
Media:  Traditional acrylic paintings, and digital, cover, and graphic artist
JL:  Thank you for joining us at 1st Turning Point.  We’re excited to have you visit.  I’ve spent some time at your website, and I’m [...]

Category: Advertising Basics, Branding, Judith Laik, Marketing, Name Recognition, Platform Building, Social Networking, Staff | 5 Comments »
Tags: 1st turning point, all authors, art directors, cerridwen, cover art, dar albert, darryl king, digital art, editors, ellora's cave, graphic art, human anatomy, jasmine-jade publishing, Judith Laik, mock-ups, painting, photoshop, picasso, publishing business, romance novels, syneca featherstone, wickedsmartdesigns, world of warcraft

Rowena Cherry | June 21, 2010

Rowena Cherry - Space Snark (TM)
by Rowena Cherry
1st Turning Point Staff Columnist
Copyright © 2010 Rowena Cherry
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Sometimes, one gets really great advice by simply asking, and sometimes the best advice is right there, if only one knows where to look.
So, here is where to look on GoodReads.com, which is arguably the best and most popular of [...]

Category: Advertising Basics, All authors, Book Reviews, Branding, Marketing, Name Recognition, Platform Building, Rowena Cherry, Social Networking, Staff, Websites | 7 Comments »
Tags: 1st turning point, advertising, all authors, diy, Facebook, fanpages, goodreads, librarything, name recognition, newsletters, promotion, rowena cherry, shelfari

1st Turning Point Guest Columnist | June 3, 2010

Carrie Lofty, Author

by Carrie Lofty
1st Turning Point Guest Columnist
Copyright © 2010 Carrie Lofty
When I first started attending conferences, both at the national and regional levels, I did so with clear goals.  Primarily, I attended workshops to better hone my storytelling skills and scheduled pitch appointments to secure a few precious minutes of face time [...]

Category: All authors, Guest Columnist, Name Recognition, Platform Building, Public Speaking, Social Networking, Staff | 6 Comments »
Tags: 1st turning point, agents, all authors, carrie lofty, editors, ellora's cave, networking, pitch appointments, pitches, pocket books, promotion, romance writers of america, rt book reviews, RWA, socializing, storytelling, writing conferences, writing workshops

Lillian Cauldwell | January 25, 2010

Lillian Cauldwell, Author, Owner of Passionate Internte Voices Radio

By L.S. Cauldwell
1st Turning Point Columnist
Copyright © 2010 L.S. Cauldwell

Now, you’ve done it.  You goofed—blew it—put your foot in your mouth—your lips spoke before your brain kicked into gear.  We’ve all done it.  Authors and speakers seem to do it the most.  Say something that they [...]

Category: All authors, Miscellaneous, Name Recognition, Public Speaking, Radio Broadcasts, Social Networking, Staff, Television | 8 Comments »
Tags: 1st turning point, all authors, ben cauldwell, copyright infringement, damage control, l.s.cauldwell, passionate internet voices radio, piracy, the anna-mae mysteries, the golden treasure

1st Turning Point Guest Columnist | December 14, 2009

Sarah Simas, Author
by Sarah Simas
1st Turning Point Guest Columnist
Copyright © 2009 Sarah Simas
Since March, I’ve had the privilege to interview over 50 authors.  New York Times best sellers to first timers—I’ve interviewed them all.  I try to stay away from the vanilla-flavored questions.  I want to squeeze as much information out of the author as [...]

Category: All authors, Guest Columnist, Having Contests, Miscellaneous, Name Recognition, Social Networking | 19 Comments »
Tags: all authors, author interviews, blogging, helpful hints, Julia London, lovestruck novice, promotion, sarah simas, website