1st Turning Point

Gerri Russell | June 25, 2010

Gerri Russell and her first three books
by Gerri Russell
1st Turning Point Columnist
Copyright © 2010 Gerri Russell
After launching five books into the marketplace, I have tried a lot of ways to affect my sales, from bookmarks, advertisements, a spa-day give-away, t-shirts, pens, bubble bath, etc.  The list goes on and on.  I honestly do not know [...]

Category: Advertising Basics, All authors, Branding, Email Promotion, Gerri Russell, Having Contests, Marketing, Name Recognition, Platform Building, Social Networking, Staff, Websites | 5 Comments »
Tags: 1st turning point, advertisements, author profile, author promo, blogging, blogosphere, blurb, book sales, bookmarks, brotherhood of the scottish templars, charles dickens, cliffhanger, Facebook, forums, gerri russell, give aways, Google, julia quinn, Marketing, MySpace, prequel, serialized content, social media, social networks, subscribers, to tempt a knight, Twitter, url

1st Turning Point Guest Columnist | January 19, 2010

Carrie Lofty, Author

by Carrie Lofty
1st Turning Point Guest Columnist
Copyright © 2010 Carrie Lofty

Launching a new book can be an intimidating prospect.  So much rides on a thriving release, but so many variables stand between an author’s best intentions and success.
A caveat: I have not released a hundred books, or even ten, but I’ve done all [...]

Category: Advertising Basics, All authors, Guest Columnist, Marketing, Name Recognition, Platform Building, Print Media, Social Networking | 7 Comments »
Tags: 1st turning point, blogging, book launch, book sales, carrie lofty, free books, networking, publicity, romance writers of america, romance writers report, RWA, scoundrel's kiss, Self Promotion, unusual historicals