1st Turning Point

1st Turning Point Guest Columnist | April 30, 2010

Gini Koch, Author
by Gini Koch
1st Turning Point Guest Columnist
Copyright © 2010 Gini Koch

These days authors can’t afford to ignore social media.  There’s a lot of information out there for authors about how to best utilize Twitter, Facebook, MySpace, and more.
But I want to focus on what I consider old-fashioned social networking: how to ensure that, [...]

Category: Advertising Basics, All authors, Booksignings, Branding, Email Promotion, Gini Koch, Guest Columnist, Marketing, Name Recognition, Platform Building, Social Networking, Staff, Websites | 9 Comments »
Tags: 1st turning point, agents, alien tango, blogosphere, blogs, book buzz, book clubs, book of the month, book promotion, book signings, book stores, daw books, email address book, Facebook, gini koch, guest blog, internet, interviews, MySpace, publications, publicity, publishers, social media, social networking, touched by an alien, Twitter, Websites, writing organizations

Deborah Schneider | April 15, 2010

Deborah Schneider, Library Goddess and Author
by Deborah Schneider
1st Turning Point Staff Columnist
Copyright © 2010 Deborah Schneider
Last month, I talked about how a book signing or reading is different from an author event.  I promised to follow-up with some suggestions for creating such an event.  So, here we go!
First of all, I always recommend having more [...]

Category: Advertising Basics, All authors, Booksignings, Deborah Schneider, Marketing, Social Networking, Staff | 9 Comments »
Tags: 1st turning point, author event, book signing, deb schneider, Facebook, flyers, library, library goddess, posters, publicity, Twitter, value added element

1st Turning Point Guest Columnist | January 19, 2010

Carrie Lofty, Author

by Carrie Lofty
1st Turning Point Guest Columnist
Copyright © 2010 Carrie Lofty

Launching a new book can be an intimidating prospect.  So much rides on a thriving release, but so many variables stand between an author’s best intentions and success.
A caveat: I have not released a hundred books, or even ten, but I’ve done all [...]

Category: Advertising Basics, All authors, Guest Columnist, Marketing, Name Recognition, Platform Building, Print Media, Social Networking | 7 Comments »
Tags: 1st turning point, blogging, book launch, book sales, carrie lofty, free books, networking, publicity, romance writers of america, romance writers report, RWA, scoundrel's kiss, Self Promotion, unusual historicals

Jim Thomsen | October 1, 2009

Interesting times in the publishing industry call for interesting approaches to publicity. I’ll share with you my idea, and you can see if there’s something in there that works for you.

Category: All authors, Jim Thomsen, Marketing, Print Media | 7 Comments »
Tags: publicity, Seattle Times

Jacquie Rogers | July 14, 2009

Jacquie Rogers, Author & 1st Turning Point Co-Captain
by Jacquie Rogers
1st Turning Point Co-Captain
Copyright © 2008-2009 Jacquie Rogers
Contests: Good Promo
or
Bad Gamble?

Authors are responsible for most of their own promotion now, more so than any other time, from what I’ve been told. I doubt that will ease up any time soon. The successful authors of [...]

Category: All authors, Having Contests, Jacquie Rogers, Marketing | 8 Comments »
Tags: contests, drawing, prizes, publicity, raffle, scavenger hunt, wiifm