1st Turning Point

Robert W. Walker | July 29, 2010

Robert W. Walker, Mystery-Suspense-Thriller Author (MSTA)–MUSTA READ!
by Robert W. Walker
1st Turning Point Columnist
Copyright © 2010 Robert W. Walker
Following up on some of the glaring differences between traditional and non-traditional publishing discussed in Part 1, allow me to add some other hard-won lessons to the list.
The traditional publisher determines design matters such as single or multiple [...]

Category: All authors, Marketing, Miscellaneous, Name Recognition, Platform Building, Robert W. Walker, Staff | 9 Comments »
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Amber Scott | July 26, 2010

Amber Scott, Author
by Amber Scott
1st Turning Point First Mate
Copyright © 2010 Amber Scott
It is my great pleasure to share this month’s round of promotion Q&A with bestselling author Bob Mayer.
AS:  Through your Warrior Writer class, Ancient Whispers author Marie-Claude Bourque discovered why she wants to write—that deep down core reason she has chosen the writing path [...]

Category: Advertising Basics, All authors, Amber Scott, Branding, Marketing, Name Recognition, Platform Building, Social Networking, Staff | 10 Comments »
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Theresa Meyers | July 22, 2010

Theresa Meyers, Author & CEO of Blue Moon Communications
by Theresa Meyers
1st Turning Point Staff Columnist
Copyright © 2010 Theresa Meyers
Television interviews aren’t all they are cracked up to be.  They can be fast and often leave authors feeling like they didn’t get much from the experience, but they can also be a great window of opportunity if [...]

Category: Advertising Basics, All authors, Branding, Marketing, Name Recognition, Platform Building, Public Speaking, Radio Broadcasts, Social Networking, Staff, Television, Theresa Meyers | 5 Comments »
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John Klawitter | June 18, 2010

John Klawitter, Author, Screenwriter, Director
by John Klawitter
1st Turning Point Staff Columnist
Copyright © 2010 John Klawitter
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If you ride the buzz on the various literary links, you know there’s a clever author and marketeer out there named Parnell Hall who YouTube’s mildly satirical country western ballads about the troubled experiences he’s had marketing his novels.  He laments, I’m [...]

Category: Advertising Basics, All authors, Book Videos, Booksignings, Branding, John Klawitter, Marketing, Name Recognition, Platform Building, Screenplays, Social Networking, Staff, Websites | 8 Comments »
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